[Article] Ayu takes digital music to the "Next Level"

Ayu takes digital music to the "Next Level"

Ayumi Hamasaki's tenth original album, "NEXT LEVEL," marks a new stage in the era of digital music. With the industry gradually shifting away from CDs, Hamasaki has decided to make the album available to fans on a USB flash drive. 

USB distribution has been tried by indies artists before, but this is a first for a major label in Japan. The USB album will be released in limited quantity on the same day as the regular CD version on March 25. "NEXT LEVEL" will be released in a total of 4 different packages, including a CD+DVD combination. The USB edition will include all 13 tracks from the regular CD, 6 music videos, and a lyric booklet. 

The USB flash drive itself will have a capacity of 2 GB. The album will take up about 800 MB, while the remaining 1.2 GB of space is free to use. At a price of 6,800 yen, the USB version is said to be a bargain, as typical USB drives reportedly sell for around 4,000 to 5,000 yen. 

The USB will be packaged in a case the same size as a normal CD case, making it easy to display in stores. Oricon will apparently include the USB drive version in its sales tracking. 

Hamasaki explained, "As the way we listen to music changes from day to day, I looked at things from the listener's perspective and decided to sell it this way."

Credit: freedreamer @ AHS Forum
Source: Tokyo Graph
Original source: Sponichi Annex
Shared by Ayu's Story