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Tuesday, 28 April 2009

[Photo+Article] Ayu in italian weekly magazine "Il venerdì di Repubblica"

MADE IN JAPAN The last trend in Tokyo is to wear Louis XVI court’s inspired clothes

A TREND CALLED 18TH CENTURY DESIRE


Between an anime and Louis XVI’s court we can find the latest trend Made in Japan.
It is called Himekei and consists in dressing up like 18th century’s ladies.
The trend smashes among Meiji Street’s girls, in the deep heart of Harajuku.
Their inspiring sources are the queen of J-Pop Hamasaki Ayumi and the cult movie Marie Antoinette (Sofia Coppola).
The furnitures to decorate their “antique style” bedrooms can be bought at princess House INC and their favourite brand is Osaka’s Jesus Diamante that opened many shops in the capital; here, these modern Japanese princesses queue up to gain the expensive colthes (starting from 450 arriving to 1200 euro each) from Marie Wanpi’s collection, designed by Chinomi Yuri.
The girls are helped by shop assistants, a great group of addicted to this style.
The most famous one is Keiko Mizoe, 24 years old, called Princess Keiko. Her presence is, actually, in the pages of every magazine loved by Himekei fans.
Really popular is, for example, Koakuma Ageha: approximately 350000 copies.
Unbelievable the bill these modern ladies spend every month for their passion: 3000 euro.

CAPTION (read what it’s written, LOL)
Keiko Mizoe (LEFT) ???!!!! the guru-shop assistant of Louis XVI’s style and Kirsten Dunst (RIGHT) main character of Sofia Coppola’s movie.


Credit: C+R+E+AYUMI @ AHS Forum
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